When Ophélie, a corporate lawyer, arrived in Vietnam, she had the chance to spend some time travelling by bike throughout the country. She was seeking inspiration, discovery, and adventure.
At the border of China, she came across several minority groups living in the mountains and instantly she fell in love with their openness; kindness; simplicity; generosity and spirit.
She was also taken by the stunning, traditional textiles of these people. These ethnic fabrics were simply beautiful. The way they were woven with an old weaving loom and then embroidered was very impressive. She could have stayed sat for hours - just watching them work.
A new passion had definitely begun.
She kept on with her exploration of Vietnam – a search to discover other tribal communities.
Working with various ethnic villages, she decided to set up a new responsible clothing brand that incorporates colourful ethnic textiles into contemporary and elegant designs.
She is currently working with two different tribes: Black Hmong and Cham. All the fabrics are made in their villages. Some are fully handmade and others are made with kind of craft automatic machine.
LEIZUU was born.